Burton Snowboards boosts revenue in Japan by over 250%
Burton Snowboards was looking to improve its presence in Japan and identify new opportunities across multiple channels.
Yahoo and Google
Our team of experts gave a specific recommendation to also include Yahoo alongside Google. Paid campaigns were optimized to improve the number of conversions in a way that would give greater ROI.
Following these campaigns, Burton Snowboards was able to greatly improve its reach in the Japanese market.
"Thanks to TPT Digital, we’ve been able to make a massive difference in a key and growing market for us. Not only did the team help us achieve our sales target during a global pandemic, but we also exceeded it!" — Jeff Lord, Burton Snowboards
Improving Local SEO Strategy for Retailers
With global purchasing habits irrevocably altered throughout the course of the pandemic, more and more retailers have turned to omnichannel marketing with a particular focus on digital. Studies have found that 97% of consumers use search engines to find local businesses, showing the importance of local SEO. It’s never been so important to have your business be accessible, both online and in person. Local SEO strategy covers not only the top organic search results, but also “pack” results that appear above organic search for localized searches.
The Google Page Experience Update: What to Know and How to Prepare
The Google Page Experience Update: What to Know and How to Prepare Google is notorious for rolling out major algorithm updates. Updates that have a massive impact on the SEO landscape with little or no warning. To many digital marketers, it’s the equi..
Baidu vs Google: How to Develop an Effective Search Strategy in the Chinese Market
Baidu vs Google: How to Develop an Effective Search Strategy in the Chinese Market While Google remains the undisputed market leader globally for search engines, any organization would be remiss to ignore the power of Baidu in the Chinese market.