Crown Equipment increase lead generation, build customer relationships, and improve brand loyalty.
Crown Equipment was looking for a partner who could provide a digital strategy that would strengthen brand identity and drive lead generation in South Korea. In addition, the company was keen to boost conversions by enhancing website user experience through optimization and localization.
Kakao and Naver
Content Optimization + Community Management
Focusing on two of Korea’s most popular online platforms, Kakao and Naver, our team of experts planned and rolled out an effective display and PPC strategy. Through the use of Kakao Display, Crown Equipment enhanced brand awareness and improved reach through new channels (Naver Blog and KakaoTalk Plus Friend).
The TPT Digital team also adapted and optimized content for Naver Blog and KakaoTalk Plus Friend to further engage the target market. TPT Digital assisted with community management, enabling Crown Equipment to interact with followers and enhance social engagement.
Naver Blog posts drove 7% of sales leads and, over the course of two years, PPC generated a huge 567% improvement in sales leads and achieved an 8% lower cost per click.
On Kakao, Crown Equipment saw double the conversions they saw on Naver, presenting a 500% lower cost per conversion. Twenty percent of conversions came from KakaoTalk, a mobile messaging app that is commonly referred to as KaTalk.
More sales leads
Lower cost per click (Naver)
Lower cost per conversion (Kakao)
Improving Local SEO Strategy for Retailers
With global purchasing habits irrevocably altered throughout the course of the pandemic, more and more retailers have turned to omnichannel marketing with a particular focus on digital. Studies have found that 97% of consumers use search engines to find local businesses, showing the importance of local SEO. It’s never been so important to have your business be accessible, both online and in person. Local SEO strategy covers not only the top organic search results, but also “pack” results that appear above organic search for localized searches.
Baidu vs Google: How to Develop an Effective Search Strategy in the Chinese Market
Baidu vs Google: How to Develop an Effective Search Strategy in the Chinese Market While Google remains the undisputed market leader globally for search engines, any organization would be remiss to ignore the power of Baidu in the Chinese market.