TPT Digital was selected by Visit Estonia to help its digital team boost website visits and engagement from Germany and Finland through search-driven content strategy and technical SEO support.
Our first priority was a thorough technical audit, followed by keyword research and content opportunity analysis for each target market. Our team of experts subsequently mapped existing content pages to editorial keyword opportunities for re-optimization and delivered additional content recommendations per market for content creation. We determined, for example, that Finns were interested in spa and wellness holidays and shopping in Tallinn, while Germans preferred nature and camping trips.
We coupled these insights with guidelines to help the writers create search-optimized content pieces and recommendations to improve their mobile user experience.
Within 12 months, Visit Estonia saw a 39% increase in organic traffic from Finland with an 80% decrease in bounce rate, and a 30% traffic uplift from Germany with a 57% decrease in bounce rate.
AVERAGE INCREASE IN ORGANIC TRAFFIC
AVERAGE DECREASE IN BOUNCE RATE