Visit Estonia boosts website visits and engagement from Germany and Finland through search-driven content strategy and technical SEO support.
TPT Digital was selected by Visit Estonia to help its digital team boost website visits and engagement from Germany and Finland through search-driven content strategy and technical SEO support.
Germany and Finland
Our first priority was a thorough technical audit, followed by keyword research and content opportunity analysis for each target market. Our team of experts subsequently mapped existing content pages to editorial keyword opportunities for re-optimization and delivered additional content recommendations per market for content creation. We determined, for example, that Finns were interested in spa and wellness holidays and shopping in Tallinn, while Germans preferred nature and camping trips.
We coupled these insights with guidelines to help the writers create search-optimized content pieces and recommendations to improve their mobile user experience.
Within 12 months, Visit Estonia saw a 39% increase in organic traffic from Finland with an 80% decrease in bounce rate, and a 30% traffic uplift from Germany with a 57% decrease in bounce rate.
Average Increase in Organic Traffic
Average Decrease in Bounce Rate
Take a look at our latest blogs and podcast episodes on all things digital marketing.
How to Boost Performance of International Travel Content
Everything boils down to experience and the impression it leaves—especially when you are planning an international vacation with friends or family.
International SEO Services for the Travel Industry: Turning Lookers Into Bookers
International SEO Services for the Travel Industry: Turning Lookers Into Bookers What’s the best way for multinational travel companies to reach and convert vacation-seeking customers once again? By having a top-quality international SEO strategy to turn lookers into bookers.
Make Your Brand Fly: 5 Digital Strategies for the Aviation Industry
Make Your Brand Fly: 5 Digital Strategies for the Aviation Industry Whether you’re a small, newer airline looking to make a splash in the online world or a niche brand wanting to expand your customer base, you’ll need the right aviation marketing strategies in your arsenal. Similar to any other industry in today’s market, digital strategies are non-negotiable for brands in the aviation space who are hoping to connect with customers online and restore customer confidence in the aftermath of COVID-19.