PAN PACIFIC HOTELS GROUP
In order to expand its reach in China, Singapore-based Pan Pacific Hotels Group needed to optimize its website's pages for Baidu—China's leading search engine.
TPT Digital’s SEO team conducted a thorough audit of Pan Pacific Hotels Group’s global website and optimized 200 web pages across six properties with local market keyword research and content editing.
Consequently, traffic from Baidu increased by 466% and time spent per session grew by 1.5 minutes.
INCREASE IN BAIDU TRAFFIC
MINUTES INCREASE PER SESSION
INCREASE OF KEYWORDS IN BAIDU'S TOP 4