PAN PACIFIC HOTELS GROUP
THE CHALLENGE
In order to expand its reach in China, Singapore-based Pan Pacific Hotels Group needed to optimize its website's pages for Baidu—China's leading search engine.
THE SOLUTION
TPT Digital’s SEO team conducted a thorough audit of Pan Pacific Hotels Group’s global website and optimized 200 web pages across six properties with local market keyword research and content editing.
THE RESULT
Consequently, traffic from Baidu increased by 466% and time spent per session grew by 1.5 minutes.
466%
INCREASE IN BAIDU TRAFFIC
1.5
MINUTES INCREASE PER SESSION
11%
INCREASE OF KEYWORDS IN BAIDU'S TOP 4