PAN PACIFIC HOTELS GROUP

 

THE CHALLENGE

In order to expand its reach in China, Singapore-based Pan Pacific Hotels Group needed to optimize its website's pages for Baidu—China's leading search engine.

THE SOLUTION

TPT Digital’s SEO team conducted a thorough audit of Pan Pacific Hotels Group’s global website and optimized 200 web pages across six properties with local market keyword research and content editing.

THE RESULT

Consequently, traffic from Baidu increased by 466% and time spent per session grew by 1.5 minutes. 

 

466%

INCREASE IN BAIDU TRAFFIC

1.5

MINUTES INCREASE PER SESSION

11%

INCREASE OF KEYWORDS IN BAIDU'S TOP 4

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