Insight+ Blog

Stay up-to-date on the latest trends and thought leadership.


05/24/22

How to Win at Paid Social Without Cookies

In 2020, Google followed the likes of other internet browsers by announcing plans to block third-party cooki

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03/23/22

What do you need to know about digital marketing for life sciences in 2022?

There have been many consequences and unexpected changes for marketers since the start of the COVID-19 pandemic. One of them (especi

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02/14/22

Adapting to a Cookieless World

Cookies have been an essential piece of the open internet, but a future without third-party cookies is on the horizon. We need to plan for this disruption by rethinking data collection and marketing strategies today.

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02/08/22

Improving Local SEO Strategy for Retailers 

With global purchasing habits irrevocably altered throughout the course of the pandemic, more and more retailers have turned to omnichannel marketing with a particular focus on digital. Studies have found that 97% of

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12/10/21

15 Statistics that Show Why You Need Video Content

If you’re looking to fill the gaps in your content plan for next year, then video might be what you need. Video can boost not only engagement but also conversion rates and ROI.

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12/02/21

International SEO Services for the Travel Industry: Turning Lookers Into Bookers

What’s the best way for multinational travel companies to reach and convert vacation-seeking customers onc

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11/08/21

Why You Should Never Translate Your Keywords

Hint: The process is much more in-depth than literal translation

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10/27/21

Video Optimization for an International Audience: What You Need to Know

Video content has become one of the most favored global marketing tools in recent years. In fact, 72% of consumers prefer learning about a product or service through video. The simple powe

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10/21/21

Digital Strategies for Patient Recruitment

Following our webinar Be Where Your Patients Are – Effective Digital Strategies for Patient Recruitment, we sat down with Brian Hansen, Director of TPT Digital, to dive deeper into some key themes discussed in the webina

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09/16/21

Third-Party Cookies on Chrome: Preparing for a Cookieless Future

In case you haven't heard, third-party cookies are about to become a thing of the past. Will this policy shift eliminate a marketer’s ability to track online users?

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09/06/21

Where Social Media Stands and What the Future Looks Like

Over the years, social media has inundated our daily lives and it's popularity is growing. This

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08/10/21

How Businesses Plan to Spend Their Marketing Budget in 2022

Many of our clients are starting to plan their digital strategies for 2022 to ensure they spend their marketing dollars wisely.

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07/01/21

Content performance metrics to measure your content ROI

Measuring the overall ROI for content is rarely a straightforward process. But there are certainly a few simple steps you can follow to understand how effective your strategy is. Learn more!

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06/07/21

4 Steps to Optimize Your Website for International SEO

A digital strategy needs to be bespoke while leaning on sound fundamentals and proven models. Here are 4 steps to international SEO that will have a significant..

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04/20/21

Baidu vs Google: How to Develop an Effective Search Strategy in the Chinese Market

While Google remains the undisputed market leader globally for search engines, any organization would be remiss to ignore the power of Baidu in the Chinese market.

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04/07/21

Episode 6 - Social Commerce with David Shaw

Join us for a TPT Digital podcast on how brands can use augmented reality (AR) to reach their customers in innovative ways. We're joined by David Shaw, International Product Lead at Snap, to discuss how S

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03/31/21

The Google Page Experience Update: What to Know and How to Prepare

Google is notorious for rolling out major algorithm updates. Updates that have a massive impact on the SEO landscape with little or no warning. To many digital marketers, it’s the equi..

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03/23/21

Episode 5 - Social Media as a Brand Platform with Tom Ovenden

We're joined by Tom Ovenden, social media manager at Extreme International, to discuss how social media has changed the advertising landscape, predictions for 2021 trends, and how compan

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03/18/21

SEO Best Practices for Blogs

Question: How can you get more organic traffic to your website? Answer: Blog content. By implementing SEO best practices for your blog content, you’re providing a steady stream of traffic to your website. So what are those best..

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03/09/21

Episode 4 - The Great Acceleration with Leigh Gammons

Join us for a TPT Digital podcast to discuss how COVID-19 has forced companies all over the world to adapt in order to survive. We're joined by Leigh Gammons, CEO at Wunderman Thompson Technolog

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02/23/21

5 Tips to Increase Traffic to Your Amazon Listings

If you’re looking for further support in optimizing your Amazon listings, our expert team of e-commerce and Amazon marketing specialists work with international brands to grow and manage their global marketplac..

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02/23/21

Episode 3 - Monetizing Gaming with Mark Power

We are joined by Mark Power, founder of gaming and live commerce agency LiveCraft and CEO of Amazon agency Podean, to discuss how brands can use gamification to reach global consumers. As the world of g

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02/08/21

Episode 2 - Reaching Consumers with Jack Cohen 

Listen in to hear us discuss the power of the consumer and how platforms are enabling additional forms of customer engagement. We're joined by Jack Cohen, Content & Community Lead for FirstMark’s Platform..

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01/19/21

Episode 1 - Interactive Reality with Steven Moy

Learn how interactive reality can play an important role in your marketing strategy and the process that brands should follow to engage consumers on their journey. As technology rapidly develops and v

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11/24/20

When marketers say statements like, “More than ever, it is critical to maximize your ROI,” or “The digital landscape has evolved more than ever,” you could dismiss it as hyperbole..

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10/23/20

Early on in my first job out of college as a newspaper reporter, my editor shared some advice uniquely targeted to the raging, green, perfectionist monster inside me: Don’t worry a concern to the bone..

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10/06/20

Who doesn’t love a good bargain? Cyber Monday and Black Friday have become huge annual shopping events in the western world, providing eager customers with discounted products on their favorite brands..

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08/30/20

“Digital insights.” This is a continually trending term used across all industries and especially relevant within the life science space. According to Forrester Research’s article “Digital Insights Are the New Currency of Business,” “demanding customers and compe..

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08/19/20

An in-depth examination of centralized localization strategy for successful global marketing.

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08/16/20

Last month, TransPerfect’s Vice President of Travel and Digital Solutions, Joel Brandon-Bravo, was on the panel for WTM’s webinar, focusing on technology opportunities for travel and tourism in a post-viral world.

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11/12/19

Digital Holiday Marketing

The calendar has officially flipped from Halloween to the silly season: a smorgasbord of turkey and potatoes and pumpkin pie and heartburn piled high on the plate.

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