Making the Jump from UA to GA4 – What Marketers Need to Know
Listen in as experts Colt Foutz & Daniel Barranger discuss the ever changing environment and advancements of GA4. They take a deep dive into the old "ways" vs now, why it's so beneficial for any company and its future.
You'll hear more from them on:
- Key differences between GA4 and “old GA”
- Why we like it/what it tells you about your KPIs
- Basic setup for global clients
- Advanced setup for global clients
- Next steps – dates to keep in mind as Google continually updates